Vanguard Projects & Consulting
The time had come for Vanguard to update their brand identity with a complete overhaul. This included a logo design, visual identity guidelines and a set of collateral.
A long dicussion between myself and the client uncovered the fundamental visual idea behind project mangagement, the project triangle. This became the basis for a flexible logo design. The result was a logo that is unique to the client and can be adapted and changed without losing sight of the original look and feel.
The careful chioce of typeface creates a sense of professionalism with a humanist edge, found in the letterforms, which captures the two sides of Project Management, something which was requested by the client.
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