An identity based on the joiner's square tool referred to in the name, coupled with the language of architectural floor plans.
Joiner's Square Furnishings
The sister company to Joiner's Square interiors needed an identity too. Figurative visual language was employed to display the company's product and traditional approach. Joiner's Square Furnishings uses traditional techniques to create furniture from small blocks of wood that have been joined together to form items such as table tops. The blocks were hand cut for the the original photography used on the stationery design.